I completely fell for this at first. It is filmed in a documentary-style, so you would assume that they are telling the truth. Apparently, this is all one big hoax just so people will want to buy the shoes they mention in the video. It's very clever advertising because they don't even mention the names of the shoes (from Hi-Tec) in the video. Check it out and then you can read the article that explains the whole hoax by clicking here.