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Jennifer Aniston Sex Tape? (SFW)

Before I start getting disgusted looks and weird boggly eyes, I should point out that this title is misleading - kinda the point of this whole post and advertisement. (And yes it is suitable for work - don't worry :P)


And yes, I find it very creative, appealing and eye-catching for the following reasons:
  • Jennifer Aniston <3
  • Lip-syncing toddler
  • Acknowledgement of the online community, viral videos and including "internet geeks"
  • Cute little animals crawling all over the place
  • Talking parrot that refers to the show "Friends" by calling Jennifer Anniston by her character name "Rachel"
  • Skate-boarding dog in the background
  • Dancing babies
  • Double-rainbow guy parody
  • Kicking a guy in the balls (which is apparently worth 100,000 hits)
  • Herbal Essences sort-of ending which targets the sexy appeal
  • The daring title
Some people might not be as daring or risky in a marketing campaign but I think it works. The video has something for everyone and can potentially target any segment, because let's face it, the product is water. The humorous appeal and the social-criticism of the ad works well in this advertisement. Needless to say that this video has went viral with almost 5 million views in 3 days.

But that's just my opinion. Tell me what you guys think?

Comments

  1. I agree. It was such a smart AD. They applied what they teach us in marketing.

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  2. I love it! I think it's great! BTW..The lip-syncing guy is a very famous teenage lip-syncer by the name of Keenan Cahill! http://en.wikipedia.org/wiki/Keenan_Cahill

    He's 16!

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  3. Ahh! that makes sense now, I was wondering why his voice sounds so funny for a toddler :P

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  4. I wouldn't go so far to say it's "risky" but I found it very cute and funny :) ANGRYYYYYYYY ARAB. May Allah burn your modem. May a thousand trojans rape your hard drive.

    ReplyDelete

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