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Showing posts from July, 2014

Fashion Meets Social Media

The two most discussed topics on social media have to be food and fashion. In October, Cloud961 dedicated a whole issue to food on social media platforms, and it was about time that we discussed fashion. In Lebanon’s blogging scene, fashion and lifestyle blogs are the most evolved, most active and most numerous in comparison to other types. Fashion bloggers have different styles as well, some covering professional fashion shows and designers, others creating their own styles with weekly photo-shoots and styling tutorials. A few have even created their own YouTube channels, which constitute the earliest form of consistent v-logging in the country.

To keep up with this thriving fashion community, fashion brands and designers had to go online to benefit from the social spotlight. When we were brainstorming for a cover idea, I asked my team about ideas for the first cover shoot. While some suggested local and upcoming fashion designers, the vast majority agreed on Roula Nahas as she repr…