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Showing posts from 2016

Overview of my last trip to Istanbul: Regional Social Impact

It has been a while since I last blogged on this platform and I do miss blogging about what's going on in my life. Truth be told, for the last couple of years, I have been extremely busy, not only when it comes to my professional career as a communications consultant, but also working on social impact issues with several local and international organizations such as Junior Chamber International (JCI) which is a 101-year-old UN-partner organization that aims to make positive impact through youth empowerment as well as the World Economic Forum's Global Shapers program which empowers successful individuals in 436 different hubs to positively impact their communities. Hopefully I will be writing more about these organizations in the future.

In this post, I am going to be talking about the two activities that I took part of this month in Istanbul, Turkey. Istanbul is one of my favorite cities. Having been traveled to dozens of cities in the last couple of years, Istanbul has my hea…

Global Shapers Beirut hosted "Shape Your Career" at AUB

On June 3rd, 2016 the Global Shapers of Beirut - a group of young leaders in their respective fields whose mission is to help alleviate the different existing challenges in the Lebanese capital from the waste management crisis to the refugee influx to youth empowerment - in collaboration with the Career Services of the Faculty of Arts and Sciences at the American University of Beirut (AUB) hosted a one day forum.


Titled “SHAPE YOUR CAREER,” this once in a springtime conference offered students from AUB as well as other universities the chance to connect with experts in their field of interest, who can highlight the challenges and opportunities, offer feedback, insight, guidance and mentorship on how to navigate through the job market in Lebanon.

Over 250 students attended the event, coming from 40 different majors and 14 universities including, among others, the Arts, Sciences & Technology University (AUL), Balamand University, the Beirut Arab University (BAU), the Lebanese Interna…

Introduction to Social Media Strategy

JCI Beirut hosted me on Wednesday March 2, 2016 to conduct a hands-on training about Social Media Strategy at Berytech Beirut Digital District. In this workshop, where more than 50 people from different backgrounds (students, fresh graduates and professionals) attended, I explained how to create a social media strategy for business. The points discussed included examples of brands that do not have a proper strategy, defining social media goals, the sales cycle, asset mapping, defining the audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm. The session was followed by a Q&A session. I was really overwhelmed by the positive feedback from the attendees after the session especially that several ha said that they learned so many new things that they have not learned when they took expensive workshops or companies.


It had been almost two years since I had given a public social m…