There's a specific fear that stops a lot of marketing leaders from going all-in on AI, and it's a legitimate one. It goes like this: if I let my whole team use these tools freely, everything we publish will start to sound the same as everything everyone else publishes. The brand voice we spent years building will dissolve into that smooth, competent, faintly robotic tone that you can now recognize instantly across half the internet. The fear is real. But the answer is not to ban the tools, and it's not to let one person be the gatekeeper for everything. The answer is to roll AI out in a way that protects voice by design. Having done exactly this with my own team, here's how I think about it. Why AI erodes voice by default First, understand the mechanism, because you can't defend against a problem you don't understand. Large language models are trained to produce the most probable, most broadly acceptable response. That's their nature. Left to their defa...