Marketing has never been a profession where knowing everything was possible. There are too many industries, audiences, cultures, platforms, technologies, and behaviors changing at the same time. Yet there has always been a temptation in marketing to act as though we have already figured things out. We build frameworks, create best practices, develop playbooks, study case studies, and look for formulas that can be repeated. We want to know what works. But the longer I work in marketing, the more I think the most valuable quality a marketer can have is not certainty. It is curiosity. Curiosity is what makes you ask why a campaign worked instead of simply celebrating the results. It makes you question why customers behave differently in one market than another. It makes you wonder whether the strategy that worked last year still makes sense today. It makes you interested in what your audience is doing when they are not interacting with your brand. And perhaps most importantly, it keeps yo...
We are living through a strange moment in the history of communication. We have reached a point where almost anyone can produce a polished article, social media post, email, presentation, or marketing campaign in seconds. The technology is impressive, and it is changing the way we work. But as AI becomes better at producing content, I think we are going to discover that producing content was never really the difficult part. The difficult part was always having something worth saying. I have spent much of my career working in marketing and communications, where there is constant pressure to produce. There is always another campaign, another post, another newsletter, another blog, another presentation, and another idea that needs to be turned into something people can see. For years, the challenge was often finding enough time to create all of it. AI is changing that equation. It can help you move from an idea to a draft remarkably quickly. It can organize your thoughts, suggest angles, ...