Mind Soup / Est. 2009

Brand, growth, and the occasional detour.

Notes on strategy and marketing, with side trips into whatever else seems worth thinking about.

Why We Document Experiences We Are Barely Experiencing
Latest October 26, 2026

Why We Document Experiences We Are Barely Experiencing

There is a strange moment that happens at almost every concert now. The lights go down, the crowd erupts, the performer walks onto the stage, and within seconds hundreds or thousands of phones rise into the air. People who paid to be physically present immediately insert a screen between themselves and the thing they came to see. They re…

consumer psychology Digital Life memory
The Internet Was More Fun Before Everyone Became a Brand
October 22, 2026

The Internet Was More Fun Before Everyone Became a Brand

There was a time when going online felt less like entering a market place and more like wandering into a strange neighborhood where nobody quite knew what the rules were yet. Peop…

Digital Life internet Modern Life
We Have Optimized Convenience to the Point of Boredom
October 19, 2026

We Have Optimized Convenience to the Point of Boredom

There are days when I can go from wanting something to having it without encountering almost anything that could reasonably be described as an experience. I can order food without…

Consumer Culture Convenience Digital Life
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