Mind Soup

I was invited to speak at the 4th Arabian Social Media Forum in Kuwait last week. I spoke about some case studies that reflected the state of social media in the Middle East. In my presentation, I discussed successful campaigns from Lebanon, UAE, KSA, Jordan and Egypt. I have also included examples of bad conduct from brands and celebrities on social media, in addition to examples of really bad (ugly) examples of social media customer service from Lebanon and Kuwait. Some key takeaways from the presentation: A simple campaign can go viral for a long time if implemented properly. (# MyDubai ) Negative content spreads much faster than positive content. Campaigns that use negative content in a smart way can take advantage of this with a smaller advertising budget. (Ugliest Couch campaign) You must know and study your demographic before you launch an online campaign. (Samsung Levant's Secret Valentine) With a small budget, small businesses can hugely increase their sales wh...

After its unfortunate cancellation last May due to student protests at the American University of Beirut, AUB's Online Collaborative is announcing the relaunch of AUB's First Lebanese Bloggers Convention, now renamed to Blogging Lebanon. This event that attracted many bloggers from the Arab and international scene is rescheduled to Friday December 3, 2010 at the American University of Beirut. The aim of this convention is to gather bloggers from around the region under one roof. The event will include several guest speaker from different backgrounds who will share their experiences and discuss different topics related to blogging and social media, such cultural aspects, privacy issues, importance of blogs, political implications, and dangers etc... Below is the list of guest speakers we have so far: (Her Majesty) Frances Guy,  British Ambassador to the Republic of Lebanon,  http://blogs.fco.gov.uk/roller/guy/ Imad Bazzi,  Executive Director of CyberAct and Journa...

December is proving to be a very busy month for me, as well as social media enthusiasts and Arab intellectuals. Below are four conferences/forums/conventions To kick December off, AUB's Online Collaborative will be hosting its first Blogging Lebanon convention on December 3 where Lebanese bloggers and Arab and International bloggers in Lebanon in the area will be joining to share their experience and give valuable insight about the blogging scene in the Arab World. Click here for the latest information about this event . The Arab Thought Foundation is holding its annual conference " Fikr 9 " which will take place this year in Beirut on December 8 & 9 with a special workshop for youth on December 7. This year's conference has the theme of "Building the Future." The conference will address the major issues facing the Arab World. During my meeting with the organizers last week, they have expressed their great enthusiasm about welcoming bloggers who...