The Lebanese are perhaps the best people when it come to adopting a new technology or trend. This has been evident lately in the use of social media in business: Although this move is considered to be late in comparison to the West, Lebanon and Jordan are the pioneers of this social revolution in the Middle East, especially in business. However, whenever the Lebanese get their hands on a new toy, they become very "creative" and try to abuse that tool until it cannot breathe anymore. I'm just gonna speak about a few misconceptions and tips about social media and how it applies to the Lebanese businesses. Social media is NOT a fad A lot of Lebanese brands think that social media is a fad, that it is a one-time thing that they have to implement and it will eventually go away. They think it is a one-time campaign, they will pay a couple of hundred or thousand dollars and that's it. Well let me tell you this. Social media is not going away anytime soon. So you guys ...
Blowing your mind away!