NESCAFÉ recently launched its new product, NESCAFÉ® Dolce Gusto®, into the GCC market and was about to launch it in Lebanon. This is a relatively small coffee machine for the home. For this reason, it selected around 30 tweeps from the Lebanese online community to receive and test the machine and give their feedback about it on various social networks. Below are the pros and cons of this campaign. Pros: Who doesn't love free stuff? This campaign was received very well by the tweeps it concerned and most of them are happily engaging with the campaign, posting photos of the machine and the coffee regularly on social networks such as Facebook, Instagram and Twitter. The packaging was customized to show each person’s Twitter profile and most recent tweets. The package did not only include the coffee machine but also 5 boxes of different coffee capsules to last two months. Each capsule box had a suggested tweep name on it to make it more engaging. For example: Have an es...
Blowing your mind away!