Mind Soup

When was the last time when you saw a QR code in an advertisement and were excited to scan it, or on the back of your soda can and put it down to see what the code redirects too? Or even worse, when was the last time you stopped your car to snap a QR on a billboard? Chances are that the answer is long time ago, and you’re not alone. There are many reasons as to why QR codes are not getting hype anymore. The most common reason is that, believe it or not, a lot of people are still not aware what QR codes are or how to use them. Many don’t even notice their presence. QR stands for Quick Response. These codes are two dimensional barcodes and are supposed to be a simple way to link the user to other content such as website links, phone numbers, contact information or other text. The user scans the code using an application on their smartphone to encode its content. But even after you explain the concept to many people, they still do not use it very regularly out of inconvenienc...

Most of you might have noticed how the whole world is tending to become more fake: from fake noses and boobs to fake personalities to fake brands and products. Sadly, very little is being done to promote originality and uniqueness, especially those relating to human traits and physical appearance -- however, this is not our topic for today. The purpose of this post is to shed light on a very successful campaign that is currently taking place in Lebanon. BPG ( Brand protection group ) is an international organization that protects brands and consumers from fake products by creating awareness campaigns & seminars. The objective of this campaign is to create as much awareness as possible about the fact that there are fake products in the market and to promote a number that consumers can dial to report those imitated products. What I loved the most about this campaign is that its everywhere. Leo Burnett have outdone themselves this time. They have created a very interactive camp...

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