Mind Soup

Social Media And Effective Marketing Over the last decade, social media marketing has proven to be the most effective form of marketing especially compared to traditional media advertising. It is much cheaper, can reach a much bigger audience, can be highly targeted, is easily measured, and provides a direct two-way communication with an audience. It is especially crucial during the global pandemic that we live in, as many e-commerce has almost completely replaced traditional commerce, and social media is the main medium of promoting products and services. However, embarking on a social media journey is no simple feat. Many startups and businesses treat it as a series of random posts which usually proves ineffective. Creating a social media strategy is crucial to ensure a professional and productive social media presence for your brand. Here are 11 tips that businesses should consider when creating and implementing strategy for their business. Creating And Implementing Your Social Medi...

My name as it appeared in the event brochure I was invited earlier this week to talk at Hadeer Conference about how NGOs can use social media to benefit their organizations and campaigns. I gave a general lecture and discussion about the basic tools that they can use and some tips. These include: a brief introduction of Social Media and its importance, objective, target audience, monitoring, Facebook, Twitter, Linkedin, blogging, Facebook advertising, crisis management, content calendars and integrated campaigns In the presentation, there are also two local case studies of Be7ke and Donner Sang Compter . Check out the slides from the presentation below. If you have any questions or would like more details about my presentation, feel free to email me mhijazi [at] onlinecollaborative [dot] org. Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات from Mohammad Hijazi