Over the years, as an official Meta trainer and through programs for Google, the British Council, the United Nations, the European Union, JCI, universities, and many others, I've trained more than 25,000 people in marketing and digital skills. That's a lot of rooms, a lot of workshops, a lot of watching the moment when something clicks for someone and the more common moment when it doesn't. Along the way I've formed some strong opinions about how marketers actually learn, as opposed to how we usually try to teach them. Most of what I believed at the start turned out to be wrong. Information is not the bottleneck When I started, I assumed my job was to transfer information. The learner didn't know how paid social worked; I knew; I would explain it clearly; now they'd know. Teaching as download. This is almost entirely wrong, and the internet proves it. Every technical fact I could teach in a workshop is available for free online, in more detail, at any hour. I...
Blowing your mind away!