Mind Soup

Below is one of the most simple yet touching TV commercials that I have seen in a long time. The simplicity and yet complete relevance to the topic at hand is striking (especially with Gebran Tueini's quote - may he RIP), and the visuals compel you to focus on every detail. I usually do not like political advertisements, and this one is not entirely political but advertising for Annahar newspaper (which tends to have a political side), but I felt that it was much more creative than other advertisements in this category. This campaign was done by GREY. Let me know what you think. UPDATE : Apparently, this ad has been inspired (I don't want to say stolen) from a Chinese Ad for CCTV . Thanks Nadim for the info.

Annahar's Hiyam al-Kosayfi Photo Credits: Youtube/AnnaharTV MIND SOUP : Journalist for the Lebanese daily Annahar, Hiyam al-Kosayfi, expressed her anger about being denied wine in a hotel restaurant in Down Town Beirut during Ramadan. This hotel which was "founded by a Maronite Christian and blessed with sacred water by a priest" has made it a policy not to serve any form of alcoholic beverages during the month of Ramadan, where Muslims fast from sunrise to sunset on food, drinks, and sex, and usually abide strictly to Islamic Law during this month. According to al-Kosayfi, she said the that waiter recommended a good bottle of wine, but then embarrassingly apologized and took back the wine glasses from the table after realizing the policy. The (Christian) writer and her crew made a fuss about this incident until a manager approached them and offered to serve them wine in blue tinted glasses, as not to alarm the Muslim customers who were having breakfast (iftar)...