Grey's Annahar Advertisement

Below is one of the most simple yet touching TV commercials that I have seen in a long time. The simplicity and yet complete relevance to the topic at hand is striking (especially with Gebran Tueini's quote - may he RIP), and the visuals compel you to focus on every detail.

I usually do not like political advertisements, and this one is not entirely political but advertising for Annahar newspaper (which tends to have a political side), but I felt that it was much more creative than other advertisements in this category. This campaign was done by GREY. Let me know what you think.



UPDATE: Apparently, this ad has been inspired (I don't want to say stolen) from a Chinese Ad for CCTV. Thanks Nadim for the info.
Written by Mohammad Hijazi

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Mohammad Hijazi is a marketing strategist, trainer and speaker based in Dubai. He has trained more than 25,000 professionals across 45 countries and writes here about brand, growth and communication.

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Comments

Nadim said…
Well I think that it is stolen from a chinese Ad for CCTV

Take a look
http://www.youtube.com/watch?v=b2YcEJhJA34
Mohammad Hijazi said…
hmmm.. it definitely has the same concept and very similar elements.. It's sad that everything that we come up with is stolen from other countries. Really depressing.
Elia El Habre said…
I absolutely loved the thing when it aired..super bummed now:S
Drei said…
yeah, there are many concepts that are just revised and they call it "Their Own". its like they are just stealing ideas.

Drei|grey scrubs