Mind Soup

According to a Pew Research Center report, 82% of Americans say they read online reviews at least some of the time. While BrightLocal reports this number to be higher with 91% of people regularly or occasionally reading online reviews and 84% trusting online reviews as much as personal recommendations. Reviews help them to form opinions quickly as studies have shown that 68% of them form an opinion after reading only 1 to 6 online reviews. Needless to say, online reviews are important to the success of your business and in encouraging or discouraging customers from purchasing your product or service. In the era where everything can be faked, e-commerce sites such as Amazon, eBay and may others are plagued with fake reviews that are causing customers to become more skeptical. The Washington Post revealed in an investigative piece than in some categories, the percentage of questionable reviews can go up to 67%! As consumers are waking up to the reality of the internet that they use on...

Many businesses have finally started to realize the importance of social media for their success, but few have relied so heavily on it in Lebanon to promote their concept. A perfect example of this would be Pizza Cups, an all-homemade catering business with a fresh, delicious idea that was launched solely on social media platforms. To know more about Pizza Cups and its social media strategy, I interviewed Wassim El Haddad, co-founder, about this innovation. El Haddad has been working in social media for the past year in Cleartag, while co-founding Pizza Cups with Khajag Apelian and currently handles the communication matters of the brand as they get ready to open their new outlet and expand. What is Pizza Cups and how did you come up with the concept? Pizza Cups are cup-shaped pizzas prepared with fresh quality ingredients and baked with care and dedication. They're available in different savory and sweet flavors, with different crust choices. The starting point of...

Earlier this month, I was invited to speak at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait about the state of e-commerce in the Middle East. My presentation from that talk was featured in the Business section and Retail section on SlideShare . Check it out below. You can also read more about the state of e-commerce in Lebanon in Cloud961 's 7th Issue ( pdf  | online ).

Sociatag Makes Offline Marketing via Social Networks Possible This article was originally published in Cloud961's November 2013 issue . Sociatag offers a new solution for offline marketing via social networks. It allows users to directly connect and share their experiences in exhibitions, workshops and seminars with their friends, using appealing boxes that can be deployed on site. It adds a whole new dimension for the events, shops or restaurants by taking them to the online community. The Sociatag boxes are easy to install and can be fully branded in accordance to the brands' guidelines. Boxes can be Facebook Post Likes, Check-ins, Photo-booth or Simple Posts. They can also be linked to Twitter to post a predefined tweet, or Foursquare for check-ins as well. LinkedIn boxes also allow users to follow companies, join groups, bookmark job postings or simply share posts with their network. Rating boxes are available as well to get direct feedback from users. The opti...

If you own or manage a Facebook page for a brand, cause or personal reason, you are bound to get spam messages from people claiming to get you more Facebook likes for cheap or free, something like the below: What is more annoying is how they try to convince you that their services are legit. Check out the below conversation that occurred on one of my client's pages. To begin with, I do not allow any of my clients to purchase fans or likes on any platforms. If you know anything about marketing, you would know that purchasing bulk followers does not get you anywhere, for the following reasons: These users approach uniformed or uneducated page owners to take advantage of them. These "companies" work by hiring a bunch of underpaid people in China, India or Egypt and stuff them in an overcrowded room to create fake Facebook accounts with randomized named and their only job is to like "client" pages. ( Side article:   83 million Facebook accounts are fake...

ArabNet Digital Summit 2012, the biggest event for web and mobile in the region, is less than 2 months away. Last year’s summit brought over 1000 attendees, 100 speakers, featured 18 panels and 17 talks, in addition to 20 entrepreneurs pitching their ideas and startups. This year’s event is even bigger! Cutting-edge panel discussions, specialized workshops, exciting competitions, focused networking sessions, social activities and more, spread over 5 action packed days including: Two Developer Days with technical discussions and workshops for programmers An Industry Day about how web and mobile are transforming traditional industries like healthcare, travel, education and banking Two Forum Days , the largest gathering of digital business leaders in the region featuring over 100 globally renowned speakers covering the latest trends and technologies in web and mobile A Community Day raising public awareness about the the power of digital The Digital Summit will also include ...

When you hear “Lebanon” and “government” in the same sentence, what comes to mind first? Sectarianism, money wasting, no electricity, no water, no jobs, bad internet, expensive living, taxes, wasta? The list goes on and on… Lebanon does not only have a beautiful landscape, it’s not only a touristic destination, it’s not only a clubbing hub, but it is also rich in resources that can help the Lebanese stand on their own feet. Lebanese are proud of that and are ready to fight for Lebanon, that’s the only thing they all agree on. But are we fighting for the right reasons? Do we participate in protests and political gatherings to improve our current state of living or just because our leaders tell us to? A couple of years back, Israel tried to claim the traditional Lebanese Hommos (Chickpeas) dish with tahini as their own. The whole Lebanese community from different sects and religions stood together and defended the Lebanese-born dish by breaking the Guinness Book of records for th...

Dear Minister Nahhas, I had the unfortunate displeasure of attending your so-called "open discussion" last week at AUB.which was hosted by the Youth Shadow Government  I have to begin that the whole lecture (which cannot even be considered an "open" discussion because there was nothing open about it) was very pointless and was not informative at all about the telecom situation in Lebanon. What it was though is extremely depressing. Your excellency explained that decreasing the costs of telecommunications will not solve any problems. You also said that equalizing chances between countries will not be achieved if telecommunications became better. I am sorry to tell you that this is a pathetic excuse not to improve the communications sector in Lebanon. Your speculations that such improvements are not necessarily advantageous to the Lebanese society are invalid. I don't know if you realize how important the internet and fast communication is for the Lebanese yo...

After four years of studying at AUB, I think it's time to breakdown a list of typical AUB students that you are bound to meet here: The Westies : are students who have nothing better to do in life but sit outside and around West Hall and socialize 24/7. Some of them even come as early as 7:00 AM even though their first class doesn't start before 2:00 PM.. The Fiskies : are usually the weird English/Philosophy students who hang out outside Fisk Hall and are very culture-oriented. By that, I mean afro hairdos, weird facial hair, slippers, and I'm fairly certain they are high on something other than knowledge. (Also know as the hippies) The Zoo-keepers : are the students who basically live in the area known as the "zoo" which is a small park area facing the AUB cafeteria where they hang out to smoke, cluster, and discuss one-sided politics. The sunbathers : are the students who skip classes to lay down on green oval and get tanned when the sun it out. They are...

Recently, everywhere I go, I've been referred to as a trouble-maker or even introduced as a mischievous person. While there's no shame of having this label, it is constantly starting to stick as a negative reputation because of gossip and word twisting (what the Lebanese call "adding salt and pepper to the story". So why do I have this reputation, you ask? It all started with an article I wrote criticizing admissions at a highly-reputable institution and from there on, people have atributed my constructive criticism to anything I wrote or even spoke about as an initiative to cause trouble or ruin reputation. This middle-eastern culture doesn't account for constructive criticism or personal opinion. We are in a culture where if you criticize something, then you are its enemy. Perhaps this is how politics works, but that isn't how I work. Think about it, when I invest effort and time in writing about some negative aspect of most topics, does it mean that ...

Cadbury Schweppes – announced on Dec. 17, 2002 plans to invest $4.5 m in Israeli confectionary maker and distributor Carmit after a year’s trial association with Carmit whereby the latter distributed Cadbury’s goods in Israel. The money, Cadbury specified, will paid in the first three months of 2003 and will be used for the advertising to promote its products in Israel. Carmit will become Carmit-Cadbury Coca-Cola – bought 43% of Neviot Water in 2001 for c. $20 million, a company which has 40% of the Israeli bottled water market  in January 2002 Coca-Cola reported it was beginning negotiations to acquire Golan Wineries, located in the Golan Heights  in Dec. 2000 bought 33.3%of StoreAlliance, Israeli computer technology supplier, for $5 million through its Israeli subsidiary until July 2000 Coca-Cola owned Mayanot Eden which is a water-company based in the Golan announced in July 2002 that, in return for millions of dollars in tax breaks from the Israeli ...

MIND SOUP : After more than one year of renovations, AUB's main cafeteria (the one in Ada Dodge Hall) had its "grande" opening last Thursday (October 14). During the last three working days, students have been flooding into the cafeteria, more disappointed than satisfied. Below is a detailed pros/cons description of the situation. AUB-Themed  Wallpaper © Mind Soup What we like: Definitely the design and the wallpaper which captures the AUB spirit and successfully integrates itself in the AUB campus. The division of food sections is a good idea, students can get pasta, daily dishes, hot sandwiches, cold sandwiches, manakeesh, and drinks from different places, but this also a negative aspect (scattered lines of waiting people, crowding) The colors. I personally like the black, red and white retro thing that's going on. The modern furniture which is a well-deserved upgrade from the bus cafeteria that we had for the last year. Students have a ne...

GUARDIAN : A French property tycoon enraged at his government's plans to ban women from wearing the full veil in public has promised a fund of €1 million ($1.4 million) to help any Muslim who is fined for wearing the niqab in the street. Rachid Nekkaz, a businessman of Algerian origin who ran a short-lived campaign in the 2007 presidential elections, has already put €200,000 into a bank account aimed at bailing out women who fall foul of the new law. He said the ban, which was approved by the lower house of parliament on Tuesday and goes to the Senate in September, is ''anti-constitutional'' and could put France on a slippery slope towards greater intolerance. While he has no problem with an idea mooted by MPs of banning the full veil in state areas such as town halls and post offices, he is vehemently against a law that applies to women simply walking down the street. ''I am very, very sensitive to when people start playing around with instituti...

(photo from Dexcomics by Hatem Hamaoui) Well, this would have worked just fine; if octopuses weren't attracted to silicon! I guess that Paul the Octopus could have chosen a better decision than the panel of judges who were there. Most of them were business people or other non-related figures who really had no knowledge of beauty. Such decisions should be made by experts, such as people with the knowledge of the female body, artists, etc... Tallness is not the only criteria of a Miss Lebanon.

MIND SOUP : Apparently, Apple doesn't think very highly of its customers. According to The Independent, the iPhone 4 that was released in the UK ten days ago has a major fault. The phone that costs £599 (around 900 US dollars) has to be handled very delicately as not to touch the aerial which is embedded inside the casing. Angry costumers were told to pay an extra £25 ($37.5) for a rubber bumper which presumably solves this problem. Apple has reportedly told its employees not to promise the costumers free rubber bumpers even though the flaw in the phone is the company's fault. In a leaked memo, Apple says "We ARE NOT appeasing customers with free bumpers – DON'T promise a free bumper to customers." The memo also instructs staff to tell costumers not to cover the lower left hand corner of the phone and explain to the customers that "the phone's wireless performance is the best we have ever shipped." The Independent stated that "the...

Today in Operations Management class, the professor showed us a video called "The Hidden Face of Globalization". This video shows how humans are abused in developing countries by western corporations to do all the labor is sweat-shop conditions, violence and being paid less 3-5 dollars per week. Off course, in class we were focusing on the business concept of sweat-shops, the efficiency, the processes, the decisions, etc.. but we did not focus on the ethical perspective. I thought it would be very interesting to share this video with my readers to make them aware of what goes on in the world. This should make you think twice before buying a standardized product from your favorite brand company. [If you are viewing this post via Google Buzz,  click here  to see the video]