Mind Soup

NESCAFÉ recently launched its new product, NESCAFÉ® Dolce Gusto®, into the GCC market and was about to launch it in Lebanon. This is a relatively small coffee machine for the home. For this reason, it selected around 30 tweeps from the Lebanese online community to receive and test the machine and give their feedback about it on various social networks. Below are the pros and cons of this campaign. Pros: Who doesn't love free stuff? This campaign was received very well by the tweeps it concerned and most of them are happily engaging with the campaign, posting photos of the machine and the coffee regularly on social networks such as Facebook, Instagram and Twitter. The packaging was customized to show each person’s Twitter profile and most recent tweets. The package did not only include the coffee machine but also 5 boxes of different coffee capsules to last two months. Each capsule box had a suggested tweep name on it to make it more engaging. For example: Have an es...

AUB Carpooling is a very impressive campaign by the Greenpeace club at AUB . ( Facebook event ) The AUB Carpooling activity allows students, faculty and staff the ability to conserve energy while making new friends. Stuck in traffic jams and not finding a parking space? Paying a lot for fuel and parking? Bored of driving alone to and from AUB? Tired of coming and leaving by taxi? Carpooling is what you need! Not only is this a good idea and helps reduce pollution, it also reduces traffic, saves money and possibly creates friendships. I really hope that AUB helps in investing and promoting this project (but they probably won't until media start talking about it as usual.) You can read more details about this in The Daily Star , excerpt below: Erik Zakhia, a third year mechanical engineering student and president of the Greenpeace AUB Club, which is independent from the national branch of the global environmental NGO, came up with the idea when he saw that the faculty o...

The Standing Committee On Reproductive health including HIV/AIDS (SCORA) in the Lebanese Medical Students International Committee (LeMSIC) at the American University of Beirut (AUB) was holding a campaign to raise awareness for International Women's day which is usually on the 8th of March of every year. That's me :) Their campaign consisted of a photo-shoot of people holding a green board that they can write whatever they want on. Of course it had to be relevant to the topic, though some did go a little out of subject, but that is okay. They also had a very creative idea where they created a bathroom cabin (with no toilet) that people can actually go in and write on the bathroom wall too. There were also purple-green-white handmade bracelets handed out for free to participants. They will be collecting these photos to create an exhibition in AUB to display the statements and people in these photos. Below are just a random selection of photos that I took from the event...