Mohammad Hijazi is a global marketing leader with 16 years of experience spanning growth, performance, brand and AI-driven marketing across more than 30 countries and 175+ clients. He currently heads marketing for a multi-brand group in the UAE and writes here about what's actually working in marketing now, from AI and answer-engine optimization to growth strategy, brand building, and leading teams.
An official Meta trainer certified by Google, Microsoft, Apple and HubSpot, he has trained over 25,000 professionals. He is a former magazine Editor-in-Chief, a contributor to Entrepreneur Middle East, and co-author of a McGraw Hill management textbook. His background runs from startups and F&B to automotive, non-profits, and European Union communications programs.
This blog is where he thinks out loud, sharing lessons from the work, practical frameworks, and the occasional strong opinion. He writes in English and is based between Dubai and Doha.
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