| This article was publishes in the 5th issue of Cloud961. You can download the issue here. |
February 16, 2014
LINKEDIN 101: Basic Things You're Doing Wrong with Your Online Identity
We have, beyond a doubt, dawned on a new era: the era of online stalking. Whenever anyone wants to know more about you, you can bet your life they turn to Google. For people searc…
We have, beyond a doubt, dawned on a
new era: the era of online stalking. Whenever anyone wants to know more about you,
you can bet your life they turn to Google. For people searches, Linkedin
profiles tend to show up higher in search engines results when compared to
other websites. This is why you should be taking this opportunity to create and
maintain a professional presence on Linkedin to leave a great impression on anyone
(especially potential employers) who might be lurking around your profile.
THE EMAIL ADDRESS
The first step to a professional
Linkedin presence is a professional e-mail address. It is advisable not to use
your work e-mail because you might not have access to it indefinitely and it
might be monitored by your employer- not a great idea if you’re looking for
another job.
DO Create a professional
email address using your first name and last name or first initial and last
name.
DON’T Email addresses like sexybeast69@aol.com
or puppy_loveXOXO@msn.com will only cause a potential employer or a
professional acquaintance to laugh at you. I would.
Additionally, your email provider says
a lot about you.
DO Gmail, Live and Yahoo are
generally widely acceptable and professional. For students looking for
potential internships and future employment oppurtunities, using a university
email address is even better, but you should ensure that you still have access
to it when you graduate. If you want to go the extra mile, you can always opt
in to creating your own domain and an email like me@yourname.com. It
only costs you around $10 per year and it’s guaranteed to impress an employer.
DON’T If you are using AOL for example, you give off an
internet newbie vibe: “Hi, I’m from 1996. What is this internet that you speak
of?” If you use Hotmail, you are
perceived as an amateur or a teenager: “Hi, I’m 16. Would you like to chat with
me on Windows Live Messenger?”
THE NAME GAME
This has to be the simplest thing that
you should do right on Linkedin. Unfortunately this seems to be one of the most
oft-repeated mistakes that I see.
DO Write it as you would do
on any official document with proper capitalization, example: John Smith. You
would be surprised how many people get this wrong.
DON’T If you use lowercase (ie. john
smith), no one will hire you because they will think that you’re so lazy that
you can’t even bothered to capitalize your own name. Do not use all caps (ie.
JOHN SMITH). Worst case scenario? Do this: jOhN sMItH- it will cause your
potential employer to burn his computer monitor without continuing to read your
profile. I only mention this because I’ve seen it several times on Linkedin,
unfortunately.
PICTURE THIS
Your profile photo is the first thing
that people notice on a Linkedin profile. However, it is greatly different than
what your idea of a Facebook profile photo. On Linkedin, your photo should
professional, and I;m sure in your own network you’ve seen some of these
hilarious (read: ridiculous) images. Below are some tips that are based on real
recurring observations from my network.
DO Use a simple professional
photo with your entire face showing clearly, and you may use a passport photo
with a white background if you have no other option. Use a color photo with
minimal filters or “creative” editing it should be timely. This means that it
should look like what you look like now, not five or 10 years ago. Make sure
that your clothes and face do not blend in with the background of your photo. Regarding
staging, good image ideas include: an office photo, a photo of you while
working (provided your face shows clearly), or a photo being interviewed or
giving a presentation- this is called a “business action” shot.
DON’T Do not have an empty
profile photo and black and white photos are generally considered unacceptable.
People will tend to pass by your profile quickly if you do not provide a photo
and perhaps they won’t even bother accepting your connection request or query. Don’t
use a logo as your main photo on Linkedin, no matter how much you love your
company or current employer. Don’t overdress for your photo- wedding dresses
and tuxes belong in photo albums and not on Linkedin.
DEFINITELY DON’T Now
for the comedy; the next few are based on real recurring observations from my
network and from people who have tried to reach out to me on Linkedin. Do not
use a photo that is not of you, especially if it a cartoon- even if you are the
world’s biggest Mickey Mouse fan (or Britney Spears for that matter), it’s a huge
no-no! Next, do not show extra skin. Ladies and gents, even if you spend a lot
of your time perfecting your body shape, your potential employers don’t care (unless
this is part of your work, like modelling), and chances are they’ll find it
unprofessional and inappropriate. Artsy fartsy photos are also out, even if you
are a designer. A cropped photo of half your face, a caricature of yourself or
a sideways portrait do not belong on Linkedin. If you want to show off your
creativity, you can easily present your portfolio on the site. Sunglasses in
your photo are also unacceptable: Your professional connections will think it’s
childish that you think it’s cool that you own Ray-Bans. Having one or more
other people in your profile photo will not make you look sociable, and on that
note: Drunk photos, photos at parties, photos with drinks or food should be
reserved for your Instagram account. Don’t show off items such as cars or
motorcycles in your photos. If you can afford that Lamborghini, you probably
don’t really need that second job that you are submitting for.
THE CALLING CARD
Your business
card is the small box that summarizes your
Linkedin profile. In many cases, this is the only thing people look at if they
are in a hurry. Your goal is to make this as attractive as possible so people
are tempted to delve deeper into your profile. In order to achieve that, you
have to fill in the appropriate information: Set a header that summarizes your
work in a few words. If you’re job hunting, you can mention it there. Fill in
your current and previous jobs and your education. Additionally, to stay
relevant, it is very important to set your current location and industry so
that your profile shows up in related searches.
YOU’RE SO VAIN
A vanity URL is your Linkedin username,
much like your Facebook username or Twitter handle. When you create a profile,
Linkedin doesn’t automatically provide you with a username. You can create it
directly from your business card by clicking on the small link at the bottom.
Whenever you want to share your profile with people, instead of a long list of
annoying numbers, you can share a smaller customized link like www.linkedin.com/in/mhijazi.
A version of this article originally appeared in Entrepreneur Middle East Magazine which I am currently contributing to.
You can read the full issue here.
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