Mind Soup

Most of you might have noticed how the whole world is tending to become more fake: from fake noses and boobs to fake personalities to fake brands and products. Sadly, very little is being done to promote originality and uniqueness, especially those relating to human traits and physical appearance -- however, this is not our topic for today. The purpose of this post is to shed light on a very successful campaign that is currently taking place in Lebanon. BPG ( Brand protection group ) is an international organization that protects brands and consumers from fake products by creating awareness campaigns & seminars. The objective of this campaign is to create as much awareness as possible about the fact that there are fake products in the market and to promote a number that consumers can dial to report those imitated products. What I loved the most about this campaign is that its everywhere. Leo Burnett have outdone themselves this time. They have created a very interactive camp...

MIND SOUP : I really do. I love my mane of long, thick curly hair. It wasn't easy having long, curly hair in Lebanon. People would always bug me about it. "Why don't you straighten it?" "It's boring that you always keep it curly, why don't you change the look?" "You would look so MUCH better with straight hair." I didn't want to waste my money at the hairdresser (and damage my hair) to straighten my hair, not to mention all the products I'd have to buy. But apart from that, my hair is who I am. I make the best of what I have and what I have is curly hair. If you have naturally straight hair, then flaunt it! I see nothing wrong in that. I just would get so annoyed when people would bug me about embracing what I have. Now that I'm an adult, I'm glad that I kept my hair curly. The girls in my high school and in undergrad ended up giving into pressure and now have straight hair. Every year, I'd see another girl give in and t...