Mind Soup

Many businesses have finally started to realize the importance of social media for their success, but few have relied so heavily on it in Lebanon to promote their concept. A perfect example of this would be Pizza Cups, an all-homemade catering business with a fresh, delicious idea that was launched solely on social media platforms. To know more about Pizza Cups and its social media strategy, I interviewed Wassim El Haddad, co-founder, about this innovation. El Haddad has been working in social media for the past year in Cleartag, while co-founding Pizza Cups with Khajag Apelian and currently handles the communication matters of the brand as they get ready to open their new outlet and expand. What is Pizza Cups and how did you come up with the concept? Pizza Cups are cup-shaped pizzas prepared with fresh quality ingredients and baked with care and dedication. They're available in different savory and sweet flavors, with different crust choices. The starting point of...

A hamburger is not inherently an exotic food. However, in the hands of the right creative (or crazy) individual, that single slab of meat and two buns can become nothing short of spectacular. Herein lies the importance of the chef. As KoldCast’s resident chefs Ivan and Sergei teach us in their experiments with raw sugar, food is not only what you make of it, but how you make it. In honor of bootstrap cooking, the possibilities of the burger, and our very own Ivan and Sergei, KoldCast presents you with the weirdest and most unique hamburgers on Earth – or at least on the Internet. Just make sure you don’t read the rest of this article on an empty stomach. Enjoy! 1. The NutBurger Hailing from Butte, Montana, this burger is nutty! Many profess that it’s like eating a sundae topping on a burger…if your Sundae topping consists of mayo and nut clusters. 2. The Fattymelt Simply put, it’s a burger crossed with grilled cheese. This heart attack-worthy burger originates from the Mossy Cre...

Half the fun of traveling is getting out and enjoying all sorts of foods you're not used to eating. A simple trip to the corner market or grocery store in a foreign land can keep you amused for hours. Take the example above for instance: Cone Pizza! This picture was snapped in Seoul, South Korea, and you know what? It looks pretty damn tasty. Can I get one in the States yet? Anywho, check out some other weird foods from around the world, and be sure and share your own experiences in the comments! So is it pickled snake head? Or is snake head a type of fish? Either way, I'm not eating it. Spotted in an Asian market in Vancouver, British Columbia. Found in San Francisco.   Spotted at the Raleigh, N.C. BugFest. Nothing like a Beijing street market to test your gag reflexes. Yep, still works! (For you brave souls out there, here's a video of someone eating one of those freakish black scorpions.) Can you guess what these little buggers are? They are cooked crickets! An...

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