Mind Soup

photo source   Today, the Lebanese Parliament endorsed a law that bans smoking in public or closed spaces. After years of debate on whether this law should be implemented, it has finally become a reality. Non-smokers have been overjoyed today with the news filling up the social timelines with their expressions of approval. The law also bans any sort of tobacco advertising and promotions and considers them as an illegal act. These include all sorts of advertising media such as billboards, magazine ads, and TV commercials. The law also prevents any tobacco companies from sponsoring events and concerts. In addition to that, all tobacco packs should now depict a pictorial warning of the dangers of smoking that should cover at least 40% of the package. Fines will be imposed on citizens who are caught smoking in public or individuals who violate the smoking ban. Hotels, however, will be able to assign 10-20% of their rooms to smokers. Companies will b...

Most of you might have noticed how the whole world is tending to become more fake: from fake noses and boobs to fake personalities to fake brands and products. Sadly, very little is being done to promote originality and uniqueness, especially those relating to human traits and physical appearance -- however, this is not our topic for today. The purpose of this post is to shed light on a very successful campaign that is currently taking place in Lebanon. BPG ( Brand protection group ) is an international organization that protects brands and consumers from fake products by creating awareness campaigns & seminars. The objective of this campaign is to create as much awareness as possible about the fact that there are fake products in the market and to promote a number that consumers can dial to report those imitated products. What I loved the most about this campaign is that its everywhere. Leo Burnett have outdone themselves this time. They have created a very interactive camp...