Jennifer Aniston Sex Tape? (SFW)

March 10, 2011 /   / Comments
Edit
Before I start getting disgusted looks and weird boggly eyes, I should point out that this title is misleading - kinda the point of this whole post and advertisement. (And yes it is suitable for work - don't worry :P)


And yes, I find it very creative, appealing and eye-catching for the following reasons:
  • Jennifer Aniston <3
  • Lip-syncing toddler
  • Acknowledgement of the online community, viral videos and including "internet geeks"
  • Cute little animals crawling all over the place
  • Talking parrot that refers to the show "Friends" by calling Jennifer Anniston by her character name "Rachel"
  • Skate-boarding dog in the background
  • Dancing babies
  • Double-rainbow guy parody
  • Kicking a guy in the balls (which is apparently worth 100,000 hits)
  • Herbal Essences sort-of ending which targets the sexy appeal
  • The daring title
Some people might not be as daring or risky in a marketing campaign but I think it works. The video has something for everyone and can potentially target any segment, because let's face it, the product is water. The humorous appeal and the social-criticism of the ad works well in this advertisement. Needless to say that this video has went viral with almost 5 million views in 3 days.

But that's just my opinion. Tell me what you guys think?

ad ads advertising baby children dog friends Jennifer Anniston marketing parrot sex TV YouTube
Written by Mohammad Hijazi

About the author

Mohammad Hijazi is a marketing strategist, trainer and speaker based in Dubai. He has trained more than 25,000 professionals across 45 countries and writes here about brand, growth and communication.

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Comments

basma aal said…
I agree. It was such a smart AD. They applied what they teach us in marketing.
March 10, 2011 at 8:02 PM
Danielle said…
I love it! I think it's great! BTW..The lip-syncing guy is a very famous teenage lip-syncer by the name of Keenan Cahill! http://en.wikipedia.org/wiki/Keenan_Cahill

He's 16!
March 11, 2011 at 7:29 PM
Mohammad Hijazi said…
Ahh! that makes sense now, I was wondering why his voice sounds so funny for a toddler :P
March 11, 2011 at 8:22 PM
Anonymous said…
I wouldn't go so far to say it's "risky" but I found it very cute and funny :) ANGRYYYYYYYY ARAB. May Allah burn your modem. May a thousand trojans rape your hard drive.
March 11, 2011 at 9:10 PM

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