Mind Soup

JCI Beirut hosted me on Wednesday March 2, 2016 to conduct a hands-on training about Social Media Strategy at Berytech Beirut Digital District. In this workshop, where more than 50 people from different backgrounds (students, fresh graduates and professionals) attended, I explained how to create a social media strategy for business. The points discussed included examples of brands that do not have a proper strategy, defining social media goals, the sales cycle, asset mapping, defining the audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm. The session was followed by a Q&A session. I was really overwhelmed by the positive feedback from the attendees after the session especially that several ha said that they learned so many new things that they have not learned when they took expensive workshops or companies. It had been almost two years since I had given a public so...

I was invited last month to speak about the state of entrepreneurship in Lebanon at the Lebanon SME Congress by eBusinessLebanon. Below is my presentation from the conference. Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon! A clever presentTion by mohamad hijazi of cloud961 at lebanon sme congress yes SOME entrepreneurs have a big mouth and are simply ignorant — Maan Barazy (@maanbarazy) December 18, 2014

Linkedin is the premiere social network for business, yet most people do not know how to use it effectively. Cloud961 Magazine's Editor in Chief, Mohammad Hijazi, will be giving a seminar for entrepreneurs and potential entrepreneurs about using Linkedin to promote their start-ups, find investors, partners and employees and build a solid connection base. This seminar is part of Global Entrepreneurship week that is taking place on November 17-23 and is FREE OF CHARGE . Date: November 20, 2014 Time: 6:00pm - 8:00pm Location: Coworking +961, Sursock Palace ( View Map ) Get your ticket on ihjoz now before they run out again! About Mohammad Hijazi Mohammad Hijazi runs the Online Collaborative, a non-profit initiative that aims to promote awareness about technology and social media, and is the organizing entity of The Social Media Awards which took place last year in Beirut and launching in several Arab countries this year. In addition, he is the Editor in Chief of Cloud...

Founded in 2012, Game Cooks is a collective of artists, designers and developers with a shared passion for gaming. Based in Lebanon and catering to the world, the team creates fun and feel-good type games, with a twist, which people from the region can relate to and players from all over the world can enjoy. Game Cooks focuses on producing international games for iOS and Android. So far, Game Cooks has launched 7 mobile games, available for iOS and Android, the latest being Cubama, a 3D reflex game, which requires concentration and speed. Here is an interview with Lara Noujaim, Game Cook's marketing manager. How did the idea for Game Cooks begin and how was it funded? Game Cooks was born out of a shared passion for gaming and how games are created! It all started with an idea for a game—and that idea turned into Birdy Nam Nam. Birdy Nam Nam proved to be a great success; having amassed over a quarter million downloads from its first week alone! This was enough motivation for...

Omar Christidis is the Founder and CEO of ArabNet, the leading events and media company focused on the Arab web and mobile industry. ArabNet organizes the leading conferences for the digital sector in the MENA region, including the ArabNet Digital Summit, the premier international gathering for Arab digital professionals and entrepreneurs. The Summit was held for the fourth time in Dubai in June 2013 and brought together more than 800 attendees from 35 countries and received more than 9,100 tweets and 42,800 hits on the live-steam.   In 2012, Omar was selected by GulfNews Magazine as one of its “30 under 30" list. He is a graduate of Yale University and the Co-Founder of the Yale Arab Alumni Association.   At the last ArabNet Beirut, the issue of language of the conference was raised. Why do you think it is better for the conference to be conducted in English in both Dubai and Beirut? ArabNet Beirut and the Digital Summit are held in English because of the signific...

For a while now, Al Jadeed (one of Lebanon's controversial television stations) have been copying Lebanese bloggers' content and pasting it as is on their website without asking for permission. Some can argue that Al Jadeed is helping out the bloggers by giving them more exposure but this is not the case here. The second a website or a blog has advertising banners on it, it becomes a commercial website that aims to make money through impressions and clicks on those ads. Additionally, since AlJadeed.tv is a website for a commercial TV station that promotes its shows, there is not doubt that it is a commercial website.  When such a website copies bloggers' content, it aims to increase traffic to their pages and hence increase profits from ads. Bloggers have a hard time creating original content and copying their content without consent is unethical to begin with. Would Al Jadeed be happy if another television aired one of their popular shows without their consent an...

“There is no room for mistakes, the competition is severe. The right image has to go with the right text.” Deema Saidi studied Marketing at the Lebanese American University (LAU). With a committed passion for the arts and everything glamorous, she had the chance to work for prestigious, well-established companies such as Elie Saab, Oscar De La Renta, Missoni, Diane von Furstenberg, Y3, and Furla. Armed with experience in social media for fashion and hospitality, she now resides in the UAE where she works as a luxury and PR marketer. In this interview, I discuss with Deema the state of online fashion marketing in the Middle East. What is the biggest challenge, in your opinion, when managing fashion social media accounts? Fashion social media accounts have a lot of challenges, just like any other product or service you have to make sure that you are consistent with the voice, the brand image and the quality. As you may know, fashion is a form of aesthetics and maintaining the ima...

Read the full magazine here . I was recently interviewed by Youmna Naufal  for  ECONEWS  magazine by The Chamber of Commerce Industry and Agriculture. A version of the interview below appeared in print in the June 2014 edition. Named the Social Media Consultant of Lebanon, Mohammad Hijazi is a young man who, like many, has mastered the art of social media. In his words, social media is no longer just a tool to communicate or connect with people that we know. Its opportunities have become much wider. People can now get acquainted with professionals in their fields, get exposure for their work, get funding for their start-ups, find jobs and even meet new people with similar interests or hobbies. In Lebanon, there is a thriving community of well-educated and interesting members who are worth connecting with on a professional or personal basis. However, he believes only a portion of the Lebanese are aware and knowledgeable enough about proper ways of using social med...

Many businesses have finally started to realize the importance of social media for their success, but few have relied so heavily on it in Lebanon to promote their concept. A perfect example of this would be Pizza Cups, an all-homemade catering business with a fresh, delicious idea that was launched solely on social media platforms. To know more about Pizza Cups and its social media strategy, I interviewed Wassim El Haddad, co-founder, about this innovation. El Haddad has been working in social media for the past year in Cleartag, while co-founding Pizza Cups with Khajag Apelian and currently handles the communication matters of the brand as they get ready to open their new outlet and expand. What is Pizza Cups and how did you come up with the concept? Pizza Cups are cup-shaped pizzas prepared with fresh quality ingredients and baked with care and dedication. They're available in different savory and sweet flavors, with different crust choices. The starting point of...

Earlier this month, I was invited to speak at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait about the state of e-commerce in the Middle East. My presentation from that talk was featured in the Business section and Retail section on SlideShare . Check it out below. You can also read more about the state of e-commerce in Lebanon in Cloud961 's 7th Issue ( pdf  | online ).

This is not a peace offering, as I am not at war with anyone. This is a simple and straight-forward clarification about a few points about my relationship with the Online Community in Lebanon. As a member since the very early days of Twitter, I have witnessed all the phases that this community has went through from the cuddly adorable early days to the bitchy whiny era that we are in now. In 2010, I was super proud of the hard work of the bloggers and tweeps that I thought there should be an entity that protects and promotes this community. The Online Collaborative was born from a group of enthusiasts who wanted to make it worthwhile for this growing community and till this day, it has only served the goal of promoting proper online citizenship and creating an open platform for every member of the Online Community with no exclusions. Three years into the project, our volunteers have made a HUGE impact on this society (if you like to admit it or not) in an attempt to make...

Cinco Lounge, a Peruvian inspired concept has opened its doors in the heart of Beirut over a three-day extravaganza. Guests were taken on a mesmerizing journey by savoring thedelicious cuisine, tasting the trendy Pisco brandy available exclusively in Lebanon and the region at Cinco Lounge, as well as listening to the inspirations behind the new venue. Located in Sofil Center in Beirut, Cinco Lounge brings together various elements from exotic traditions, and blends them harmoniously with international culture and tradition. In essence, it is a place for people to mingle after work and meet one another, by sharing exquisite food and delightful cocktails. The idea behind the Cinco Lounge is a unique one, drawing inspiration from a trip to Peru, taken by Yasmina and Elissa Yared, who are the owners and sisters behind Cinco Lounge. They were keen to share a documentary with guests, unraveling the true charm of the venue. The entire concept of Cinco Lounge is based on the Pisco b...