November 17, 2013
Young uprising talents took to the streets of Hamra where they expressed themselves and got loud with their street art. Spectators around the area got excited and contributed to the drawings while the music rocked in the background. Meanwhile, sneakers got even louder in other areas of the city where people wearing them where posing for the walking photobooth and uploading them on social media platforms, with the hashtags #GetLoud, #Converse, #OC3years.
Online Collaborative and Converse ‘Get Loud’ in Beirut
Online Collaborative celebrates its 3 rd year anniversary with the support of Converse’s global ‘Get Loud’ movement as they take to the streets of the city Beirut, November 2013 - O…
Online
Collaborative celebrates its 3rd year anniversary with the support
of Converse’s global ‘Get Loud’ movement as they take to the streets of the
city
Beirut, November 2013 - Online Collaborative, the
student initiative bringing together online influencers in Lebanon, celebrated
its 3rd year anniversary in style, taking part in Converse’s global
‘Get Loud’ Movement. The movement took
over the country’s digital platform, through the hype created on Instagram,
Facebook, and Twitter. Through a series of events in Beirut, a number of the
Lebanese youth were brought together and engaged in activities including street
art, walking photo booths, and a rocking party until dawn.
Young uprising talents took to the streets of Hamra where they expressed themselves and got loud with their street art. Spectators around the area got excited and contributed to the drawings while the music rocked in the background. Meanwhile, sneakers got even louder in other areas of the city where people wearing them where posing for the walking photobooth and uploading them on social media platforms, with the hashtags #GetLoud, #Converse, #OC3years.
The party then continued in the Philka Warehouse at the Dora
Sea Road, on Friday November 15, where crowds raised their voices at the
celebration party, featuring the rising talent Virgin Radio’s DJ MASS, and the
astounding trendy band, JLP. After a lengthy interlude provided by the
well-practiced DJ, the crowds cheered for JLP and their dancing got louder as
they moved to the DJ’s tunes until dawn.
At the event, sneaker addicts raised their voices and got to customize
their sneakers with neon colored designs and stencils.
“The whole team is excited about being part of the Get Loud
movement. This fits perfectly with our audience and image. The Online Community
is glad to have Converse on board for this event and we, as Online
Collaborative, are glad that we are celebrating our third anniversary in this
manner,” commented Mohammad Hijazi, Chief Collaborator of the Online
Collaborative.
Get Loud is a movement taking place in many major cities
around the world, inspired by the Converse seasonal brand expression “Shoes
Turn It Down Sneakers Get Loud.” The Get Loud music series celebrates the
rebellious and gloriously chaotic spirit of rock ‘n’ roll, an unorganized
religion with generations of followers. It is leather and studs in a world gone
soft. It’s about getting loud, and never doing anything in life quietly.
About Online Collaborative:
Online Collaborative is an initiative that began at the
American University of Beirut and now is actively expanding to different
universities and schools in Lebanon. Online Collaborative seeks to group social
media enthusiasts and experienced individuals in the digital media world to
help promote proper digital citizenship through making the most of social media
in the best ways possible. Spanning over 120 members, the OC has already
organized many successful events and training workshops in Lebanon such as the
Social Media Awards in 2013 (expanding to several Arab countries in 2014), the
Social Media Changing Lives conference at AUB in 2011, and Blogging Lebanon
Conference in 2010. The OC also actively seeks to provide support to various
local and regional events in providing online coverage and community
crowd-sourcing.
Beirut
cake
Converse
