Mind Soup

I was invited to speak at the 4th Arabian Social Media Forum in Kuwait last week. I spoke about some case studies that reflected the state of social media in the Middle East. In my presentation, I discussed successful campaigns from Lebanon, UAE, KSA, Jordan and Egypt. I have also included examples of bad conduct from brands and celebrities on social media, in addition to examples of really bad (ugly) examples of social media customer service from Lebanon and Kuwait. Some key takeaways from the presentation: A simple campaign can go viral for a long time if implemented properly. (# MyDubai ) Negative content spreads much faster than positive content. Campaigns that use negative content in a smart way can take advantage of this with a smaller advertising budget. (Ugliest Couch campaign) You must know and study your demographic before you launch an online campaign. (Samsung Levant's Secret Valentine) With a small budget, small businesses can hugely increase their sales wh...

Earlier this month, I was invited to speak at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait about the state of e-commerce in the Middle East. My presentation from that talk was featured in the Business section and Retail section on SlideShare . Check it out below. You can also read more about the state of e-commerce in Lebanon in Cloud961 's 7th Issue ( pdf  | online ).

When you hear “Lebanon” and “government” in the same sentence, what comes to mind first? Sectarianism, money wasting, no electricity, no water, no jobs, bad internet, expensive living, taxes, wasta? The list goes on and on… Lebanon does not only have a beautiful landscape, it’s not only a touristic destination, it’s not only a clubbing hub, but it is also rich in resources that can help the Lebanese stand on their own feet. Lebanese are proud of that and are ready to fight for Lebanon, that’s the only thing they all agree on. But are we fighting for the right reasons? Do we participate in protests and political gatherings to improve our current state of living or just because our leaders tell us to? A couple of years back, Israel tried to claim the traditional Lebanese Hommos (Chickpeas) dish with tahini as their own. The whole Lebanese community from different sects and religions stood together and defended the Lebanese-born dish by breaking the Guinness Book of records for th...

This is a guest post by Di Kar. Di is a Sudanese political science undergrad at the American University of Beirut. Follow her on twitter @ D3akar Politics and what not. The Arab Spring has been the highlight of everything I have read over the past few days from twitter, aside from numerous newspapers and Italian politics. Your probably wondering why I am mentioning Italy, right? Hold that thought. The Arab Spring, that started with a man in Tunis and sparked mass protests in countries from the Maghreb to Yemen, has now shifted the whole scope of the Middle East and North Africa region. It is, to me, a much needed breeze of change for a region that has been stagnant under the fists of despotism and western influences. For the first time, I feel optimistic about the region. Egypt is pulling weight, and heading towards democratizing its system of government - despite all the challenges - nevertheless, the sleeping giant has awoken. Perhaps the Palestinian diaspora might be resolved or ...

James Wolfensohn [Communicated via e-mail to the AUB community] Dear AUB faculty, students, staff, and friends, You will have heard that Sir James Wolfensohn has decided not to attend the Commencement ceremonies on June 25, during which the university had intended to award him an honorary degree of Doctor of Humane Letters and had anticipated hearing him give the keynote speech at graduation. His decision was taken in the aftermath of a petition that was organized by several faculty members at AUB, then circulated to the faculty and student community, as well as to our alumni, who were specifically encouraged not just to sign the petition but to write letters of protest. In the wake of predictable coverage by the media, the press in Lebanon have given wide notoriety to the issue as well, apparently based primarily on the wording of the petition, which is highly selective in the information it provides. The coverage has been mostly, and unfairly, critical of James Wolfensohn...

Recently, everywhere I go, I've been referred to as a trouble-maker or even introduced as a mischievous person. While there's no shame of having this label, it is constantly starting to stick as a negative reputation because of gossip and word twisting (what the Lebanese call "adding salt and pepper to the story". So why do I have this reputation, you ask? It all started with an article I wrote criticizing admissions at a highly-reputable institution and from there on, people have atributed my constructive criticism to anything I wrote or even spoke about as an initiative to cause trouble or ruin reputation. This middle-eastern culture doesn't account for constructive criticism or personal opinion. We are in a culture where if you criticize something, then you are its enemy. Perhaps this is how politics works, but that isn't how I work. Think about it, when I invest effort and time in writing about some negative aspect of most topics, does it mean that ...

President Sleiman while delivering his speech (10:30 AM) Mohammad: The Arab Thought Foundation is having its 9th Fikr conference today in Beirut. The event started with the word of Dr. Soliman Abdel Moneim, Secretary General of the Arab Thought Foundation, as well as HRH Khalid Al Faisal, Chairman of Arab Thought Foundation and His Excellency Michel Sleiman, President of the Republic of Lebanon. Also attending the event was the Lebanese Prime Minister Saad Hariri and Speaker of Parliment Nabih Berri. (11:50 AM) Eman:   The first speech entitled “Arab’s Role in Shaping the Future”, his majesty Yousuf bin Alawi bin Abdelullah, the Minster of Foreigners Affairs in the Sultanate of Oman, was interviewed about his experience in various field concerning the future. The main questions lied within politics, economics and culture. (details follow later.) (12: 35 PM) Mohammad: Parag Khanna, Expert in International relations and Director of the Global Governance Initiativ...

After its unfortunate cancellation last May due to student protests at the American University of Beirut, AUB's Online Collaborative is announcing the relaunch of AUB's First Lebanese Bloggers Convention, now renamed to Blogging Lebanon. This event that attracted many bloggers from the Arab and international scene is rescheduled to Friday December 3, 2010 at the American University of Beirut. The aim of this convention is to gather bloggers from around the region under one roof. The event will include several guest speaker from different backgrounds who will share their experiences and discuss different topics related to blogging and social media, such cultural aspects, privacy issues, importance of blogs, political implications, and dangers etc... Below is the list of guest speakers we have so far: (Her Majesty) Frances Guy,  British Ambassador to the Republic of Lebanon,  http://blogs.fco.gov.uk/roller/guy/ Imad Bazzi,  Executive Director of CyberAct and Journa...

Fairuz MIND SOUP : News of Fairuz, the famous Lebanese legend, being banned from singing in Lebanese territory has emerged to the news scene recently, and it has been discussed on several sites and blogs. As the usual hype surrounding celebrities is filing the place, it seems that many fans of Fairuz are angry and disappointed about such news, and instinctively taking her side. However, what they don't know or don't care about is that Fairuz is violating Lebanese law by signing songs from plays that are copyrighted, without sharing the profits with the rightful owners. The Rahbani sons have launched a lawsuit against Nohad Haddad (Fairuz) because she is unwilling to share the profits of her concerts (that she sings copyrighted songs from plays) with the copyright holders. In a press release issued by the Rahbani sons on Wednesday, they claimed that Fairuz is trying to "delete the Rahbani brothers (Mansour and Assi) from the music scene." The brothers deni...

DAILY STAR : Mashrou3 Leila's concert spoke for a generation Lebanon’s indie-favorites are not afraid to confront social and political issues in their music Analysts might have missed it, but anyone who went to see Mashrou3 Leila’s concert at the Byblos Festival on Friday could not fail to observe that a new divide of sorts has come to separate the Lebanese – a cultural isolation between generations. Hamed Sinno, the band’s lead singer, could not keep himself from shouting “We’re in Byblos!” throughout the show, leading some to wonder whether he was reassuring his audience, his band or himself that this was truly happening. Mashrou3 Leila’s meteoric rise to notoriety, culminating in this festival booking, does not stem simply from its unique fusion of musical elements. When the band set out to conquer the Lebanese indie scene in 2008, it brought with it a solid fan base recruited from their fellow students at the American University of Beirut . Through word o...

(photo from Dexcomics by Hatem Hamaoui) Well, this would have worked just fine; if octopuses weren't attracted to silicon! I guess that Paul the Octopus could have chosen a better decision than the panel of judges who were there. Most of them were business people or other non-related figures who really had no knowledge of beauty. Such decisions should be made by experts, such as people with the knowledge of the female body, artists, etc... Tallness is not the only criteria of a Miss Lebanon.

OUR MAN IN BEIRUT : Ladies and gentlemen, following this exclusive online guide is a sure-fire way to be mistaken for a Lebanese. Driving: The driver's seat must be in an uncomfortable and impractical reclined position at all times. No more than one hands shall be on the wheel at any time. The other hand should be on the window frame. Alternatively it may be located on the gear-shift or your girlfriend's leg. Profuse use of horn is encouraged. Religious symbols are to be attached to dashboard at will. Clothes: Shirts are never to be tucked in. A minimum of three buttons must be undone to reveal chest hair and optional gold medallion. Brand names are to be exposed on every visible area of clothing. Technology: Ownership of mobile phones released more than two months ago are a big no-no. Be sure to keep your phone visible at all times. Keep it in your hand and place it on the table during diner or coffee. Fiddle around with the menu at all times, to seem like you are alw...

Below is an opinion piece written by a good friend of mine, Doaa, who is Sudanese. She talks about the problem of racism in Lebanon, and how the Sudanese are treated. MIND SOUP : Recently, a group of Sudanese living in Lebanon - legally or illegally - held a fundraising event in one of the areas in Beirut in order to raise money for two Sudanese cancer patients who are in dire need for the money. Unfortunately, the gathering was busted by the Amn El-3am or police and the Sudanese were accused of various things. The highlight of this story is not what they where doing or where they were but rather it was the way they were treated by the police. They were verbally and physically assaulted not to mention humiliated and belittled. I am a Sudanese living and studying in Lebanon; I am fortunate to be studying at AUB as it shields me from a lot of the aggression and even racist remarks I sometime get walking down the streets in various neighborhoods in Beirut. I get surprised looks wh...

The following article is a repost from Farfahine blog. ( link ) AUB Strike: PCC & BDS withdrew. "We won't tolerate the USFC's irresponsible, ill-mannered & racist behavior" Here what I got from the PCC and the BDS. Waiting for further clarifications: After a series of events today, during which the leadership of the USFC strike did not stick to the plans that were decided upon during the meetings the night before and during which USFC VP Elias Ghanem unilaterally demanded Palestinian Cultural Club be kicked out of the strike, we have decided to withdraw our participation from this strike. These "leaders" from the UCSF "organizing" this strike are not serious; they do not represent us. While USFC members show up with their speeches on the megaphone once the crowds have gathered, they go to classes once the crowds have dispersed. This hypocrisy is not worth our time, hard work, effort, and resources. Despite clear support from other clu...

* In 1974 with 36.1% of oil from foreign sources, President Richard Nixon said, “At the end of this decade, in the year 1980, the United States will not be dependent on any other country for the energy we need.” * In 1975 with 36.1% of oil from foreign sources, President Gerald Ford said, “We must reduce oil imports by one million barrels per day by the end of this year and by two million barrels per day by the end of 1977.” * In 1979 with 40.5% of oil from foreign sources, President Jimmy Carter said, “Beginning this moment, this nation will never use more foreign oil than we did in 1977 – never.” * In 1981 with 43.6% of oil from foreign sources, President Ronald Reagan said, “While conservation is worthy in itself, the best answer is to try to make us independent of outside sources to the greatest extent possible for our energy.” * In 1992 with 47.2% of oil from foreign sources, President George Bush said, “When our administration developed our national energy strategy, three...

TEHRAN, Iran - Iran announced Wednesday it has successfully launched a 10-foot-long research rocket carrying a mouse, two turtles and worms into space — a feat President Mahmoud Ahmadinejad said showed Iran could defeat the West in the battle of technology. The launch of the Kavoshgar-3, which means Explorer-3 in Farsi, was announced by Defense Minister Gen. Ahmad Vahidi as part of Iran's ambitious space program. It comes a year after Iran sent its first domestically made telecommunications satellite into orbit. The program has worried Western powers who fear the same technology used to launch satellites and research capsules could also deliver warheads. Iranian state television broadcast images Wednesday of officials putting a mouse, two turtles and about a dozen creatures that looked like worms inside a capsule in the rocket before it blasted off. Vahidi gave no details on the research and the report did not disclose when or where the launch took place. The rocket is...

1- Donkeys kill more people annually than plane crashes or shark attacks. 2- Oak trees do not produce acorns until they are fifty (50) years of age or older. 3- American Airlines saved $40,000 in 1987 by eliminating one (1) olive from each salad served in first-class. 4- Venus (right) is the only planet that rotates clockwise . 5- Six of the 10 fastest elevators in the world are located in Asia. 6- The longest speech at the United Nations lasted almost eight hours. 7- Alfred Thayer Mahan - a US navy officer and geostrategist - invented the term " Middle-East " in 1902

This is one of the funniest photos I've seen lately.