Social Media And Effective Marketing Over the last decade, social media marketing has proven to be the most effective form of marketing especially compared to traditional media advertising. It is much cheaper, can reach a much bigger audience, can be highly targeted, is easily measured, and provides a direct two-way communication with an audience. It is especially crucial during the global pandemic that we live in, as many e-commerce has almost completely replaced traditional commerce, and social media is the main medium of promoting products and services. However, embarking on a social media journey is no simple feat. Many startups and businesses treat it as a series of random posts which usually proves ineffective. Creating a social media strategy is crucial to ensure a professional and productive social media presence for your brand. Here are 11 tips that businesses should consider when creating and implementing strategy for their business. Creating And Implementing Your Social Medi
According to a Pew Research Center report, 82% of Americans say they read online reviews at least some of the time. While BrightLocal reports this number to be higher with 91% of people regularly or occasionally reading online reviews and 84% trusting online reviews as much as personal recommendations. Reviews help them to form opinions quickly as studies have shown that 68% of them form an opinion after reading only 1 to 6 online reviews. Needless to say, online reviews are important to the success of your business and in encouraging or discouraging customers from purchasing your product or service. In the era where everything can be faked, e-commerce sites such as Amazon, eBay and may others are plagued with fake reviews that are causing customers to become more skeptical. The Washington Post revealed in an investigative piece than in some categories, the percentage of questionable reviews can go up to 67%! As consumers are waking up to the reality of the internet that they use on