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Showing posts from 2016

Overview of my last trip to Istanbul: Regional Social Impact

It has been a while since I last blogged on this platform and I do miss blogging about what's going on in my life. Truth be told, for the last couple of years, I have been extremely busy, not only when it comes to my professional career as a communications consultant, but also working on social impact issues with several local and international organizations such as Junior Chamber International (JCI) which is a 101-year-old UN-partner organization that aims to make positive impact through youth empowerment as well as the World Economic Forum's Global Shapers program which empowers successful individuals in 436 different hubs to positively impact their communities. Hopefully I will be writing more about these organizations in the future. In this post, I am going to be talking about the two activities that I took part of this month in Istanbul, Turkey. Istanbul is one of my favorite cities. Having been traveled to dozens of cities in the last couple of years, Istanbul has my

Introduction to Social Media Strategy

JCI Beirut hosted me on Wednesday March 2, 2016 to conduct a hands-on training about Social Media Strategy at Berytech Beirut Digital District. In this workshop, where more than 50 people from different backgrounds (students, fresh graduates and professionals) attended, I explained how to create a social media strategy for business. The points discussed included examples of brands that do not have a proper strategy, defining social media goals, the sales cycle, asset mapping, defining the audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm. The session was followed by a Q&A session. I was really overwhelmed by the positive feedback from the attendees after the session especially that several ha said that they learned so many new things that they have not learned when they took expensive workshops or companies. It had been almost two years since I had given a public so