Mind Soup

Social Media And Effective Marketing Over the last decade, social media marketing has proven to be the most effective form of marketing especially compared to traditional media advertising. It is much cheaper, can reach a much bigger audience, can be highly targeted, is easily measured, and provides a direct two-way communication with an audience. It is especially crucial during the global pandemic that we live in, as many e-commerce has almost completely replaced traditional commerce, and social media is the main medium of promoting products and services. However, embarking on a social media journey is no simple feat. Many startups and businesses treat it as a series of random posts which usually proves ineffective. Creating a social media strategy is crucial to ensure a professional and productive social media presence for your brand. Here are 11 tips that businesses should consider when creating and implementing strategy for their business. Creating And Implementing Your Social Medi...

JCI Beirut hosted me on Wednesday March 2, 2016 to conduct a hands-on training about Social Media Strategy at Berytech Beirut Digital District. In this workshop, where more than 50 people from different backgrounds (students, fresh graduates and professionals) attended, I explained how to create a social media strategy for business. The points discussed included examples of brands that do not have a proper strategy, defining social media goals, the sales cycle, asset mapping, defining the audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm. The session was followed by a Q&A session. I was really overwhelmed by the positive feedback from the attendees after the session especially that several ha said that they learned so many new things that they have not learned when they took expensive workshops or companies. It had been almost two years since I had given a public so...