|Thanks Wael for the photo!|
I was on a panel with Darine Sabbagh – Marketing Collaborator of Online Collaborative, Luciana Younis – Social Media Strategist at Medco, Marie José Abed – Regional Communication Manager at HST (GS) and Ziad Kamel – Owner, Couqley and moderated by Maya Karanouh – Founder of TagBrands.
The topic of the panel was: Online Community Management.
Description: What do community managers do and why should you care and invest in this emerging and fast growing profession. What should you know about if you are in charge of a brand? How has this new job description started and what issues does it face. What are the pros and cons of having an agency or in-house community manager? How does the community manager engage the consumer? What tools and third party services do they use? Does and don't. What the audience expects
I spoke about the online community and what upsets it. The online community is an important part of any brand's public relations. It can make a huge difference for a brand resulting in more profit or loss and even in some cases bankruptcy. This presentation details 13 mistakes to avoid for brands to be on the safe side.