Following up to my earlier "What's missing in Hamra" post and after the awaited reveler for the unfortunate teaser campaign (online and offline), it became apparent that this campaign is for a "clubbing" experience by the Democratic Republic of Music having free-entrance clubbing parties every Saturday.

After getting reaction from many people online and in my office, everyone agreed that the "What's missing in Hanra" teaser campaign was inadequate for this campaign for many reason, primarily because Hamra is not lacking such "parties" especially that it is slowly becoming a new Gemmayze, Everyone was expecting something more meaningful from such a campaign like a public library, public garden or something that would benefit the general public.

But this is not the bad part.

After being criticized by many on facebook, they have failed to respond positively to criticism. In a facebook message sent to the attendees of the facebook event, they wrote:

"To the clubbers I say see you on the 23rd.
To the pooh pooh crowd I say pooh pooh to you too..."

In other words, they mean "yalle mesh 3ejbo, la tize." I'm not gonna even speak about the importance of having manners while marketing for your brand.

Screenshot from their facebook event page

I'm gonna point out, however, how badly this campaign has back-fired for them. Instead of improving their brand image, it has successfully devalued it and made them look extremely unprofessional.

Add to that their poor knowledge in social media where they have created a closed facebook group for their campaign (not a public facebook PAGE), after "the event page's purpose has been served".

It pisses me off to see that whoever thinks he came up with a 'great drunken idea' also thinks that they are masters in marketing as well.