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Before I start getting disgusted looks and weird boggly eyes, I should point out that this title is misleading - kinda the point of this whole post and advertisement. (And yes it is suitable for work - don't worry :P)
Some people might not be as daring or risky in a marketing campaign but I think it works. The video has something for everyone and can potentially target any segment, because let's face it, the product is water. The humorous appeal and the social-criticism of the ad works well in this advertisement. Needless to say that this video has went viral with almost 5 million views in 3 days.
And yes, I find it very creative, appealing and eye-catching for the following reasons:
- Jennifer Aniston <3
- Lip-syncing toddler
- Acknowledgement of the online community, viral videos and including "internet geeks"
- Cute little animals crawling all over the place
- Talking parrot that refers to the show "Friends" by calling Jennifer Anniston by her character name "Rachel"
- Skate-boarding dog in the background
- Dancing babies
- Double-rainbow guy parody
- Kicking a guy in the balls (which is apparently worth 100,000 hits)
- Herbal Essences sort-of ending which targets the sexy appeal
- The daring title
But that's just my opinion. Tell me what you guys think?
I agree. It was such a smart AD. They applied what they teach us in marketing.
ReplyDeleteI love it! I think it's great! BTW..The lip-syncing guy is a very famous teenage lip-syncer by the name of Keenan Cahill! http://en.wikipedia.org/wiki/Keenan_Cahill
ReplyDeleteHe's 16!
Ahh! that makes sense now, I was wondering why his voice sounds so funny for a toddler :P
ReplyDeleteI wouldn't go so far to say it's "risky" but I found it very cute and funny :) ANGRYYYYYYYY ARAB. May Allah burn your modem. May a thousand trojans rape your hard drive.
ReplyDelete